In today's vibrant business landscape, creativity has become the driving force behind innovation and achievements. The right workspace and environment support creative thinking and foster collaboration among teams, paving the way for groundbreaking innovations.
In this blog post, we'll show the connection between the work environment and the creativity of employees, illuminating the impact of both physical and psychological workplace elements on individual creativity and productivity.
To go beyond the field of theory, we were looking for more practical experience to uncover real-life examples. It led us to HUB8, a unique coworking space located in Dedinje in Belgrade. Once an aging villa, it has undergone a great transformation into a dynamic workspace that inspires and motivates its tenants.
Crafting Environments for Creativity
There are numerous studies about the influence of environmental elements on both creativity and well-being.
When we create a harmonious spatial design, stimulating triggers, and appealing aesthetics, we unlock the potential for creativity. Such the right mix not only cultivates a more collaborative atmosphere but also drives inspiration and productivity.
Why is all this important? Because companies that prioritize creativity in their workspaces tend to enjoy the benefits of happy and motivated employees. These individuals often express increased loyalty and more out-of-the-box thinking.
Now, let's dig into some key elements and their contributions to this realm.
Spaces to Spark Innovations
The most conducive settings for nurturing creativity prioritize elements such as comfort, space, color, and lighting. In the quest for creative inspiration, individuals require both physical and psychological comfort to relax and expand.
It's not a coincidence that prominent tech giants like Google prioritize office setups renowned for their vibrant color schemes and recreational amenities such as pool tables or bowling alleys. Beneath the surface appeal, there is a purposeful rationale behind these innovative workspaces.
The psychology of colors may play a pivotal role within workplace dynamics. For instance, while red is related to energy and passion, blue refers to calmness and harmony. Numerous studies have examined the profound influence of lighting on individuals' mental states, with compelling evidence linking exposure to natural daylight with an individual's perception of heightened creativity.
The provision of ergonomic furniture and workstations is instrumental in ensuring physical comfort, effectively reducing distractions, and enabling employees to channel their focus into creative tasks. It's worth noting that unconventional seating options like pilates balls or plush pillows are often advocated to facilitate relaxation.
Space for Varied Needs
Modern office spaces offer remarkable versatility, adapting to numerous tasks and team sizes. Large open areas in combination with smaller spaces and their adaptability foster collaboration, empowering individuals to select environments that align with their unique creative preferences.
In the context of HUB8, the space provides a diverse range of office spaces tailored to various preferences. They understand that different businesses have different needs, so they work with their clients to create a workspace that meets their specific requirements, from private offices and quiet spaces for focused work to open work areas, brainstorming rooms for group discussion, and conference rooms. It's not just a space that such a coworking place provides to ensure a conducive and efficient workspace, but also some essential services such as high-speed internet, printing services, regular cleaning, filtered water, kitchen area, and much more.
At HUB8, there is an office manager too, available to assist tenants during the onboarding process, offering support for technical issues or assisting with meeting rooms reservations. At the same time, this coworking space provides some valuable legal and finance advice to its tenants.
For those companies that are looking for room in an urban city zone with available parking spots, HUB8 proves to be a great choice. Such locations with available parking are often rare and challenging, but providing this convenience alleviates companies’ concerns about where employees can park their cars and how much it costs.
Creative Zones and Interactive Spaces
It's important to bear in mind that the impact of creative environmental factors should extend beyond just traditional offices or meeting spaces. Often, innovation and fresh insights emerge spontaneously and anywhere, including stairwells, elevators, and break rooms.
Every part of our surroundings, from aromas, sounds, textures, and games possesses the potential to shape our thinking and inspire ideas.
Across workplaces throughout many tech companies and coworking spaces, the trend is to create breakout zones and gaming areas where employees can engage in conversations or just chill. This usually includes some video game corners, puzzles, or football tables. In HUB8, a beautiful garden and swimming pool create a perfect setting for relaxation and socializing. And there is an entertainment and lounge zone, too.
Such areas support employees to step away from their desks and engage in activities that help them relax and unlock their creativity.
Embracing Open Communication
We saw that in today's organizational landscape, it is almost mandatory that office design reflects vibrant workplaces where collaboration, creativity, lateral thinking, and effective communication cannot be overstated.
As illustrated by the HUB8 example, these environments are crafted to stimulate creativity and, in turn, foster dynamic social interactions among team members. The primary aim is to stimulate the exchange of ideas and promote cross-functional dialogues to fuel innovation.
Key attributes that define an effective collaborative workspace include an open layout that encourages spontaneous interactions, communal areas such as coffee bars and lounges, as well as zones thoughtfully designed to accommodate more than a single occupant.
Wellness and Creativity Connection
Once again, why is all of this important? Here we meet work-life balance, the buzzword that is essential in the current business circumstances and companies’ necessity to create an environment that allows employees to achieve it.
HUB8 explains that it's not just about the space but the way it can be used. Led by their example, they stress that people coordinate their private and professional life in a completely different way by having the option to spend their free time in the yard, often with their families and friends, and in this way manage to carry out all their daily activities in the same space. Also, the option that enables access to the area 24/7 allows all users to feel at home, even on weekends when they find quite a few tenants in the house and yard at various times of the day and even at night. After having the conversation with many people, they have concluded that this has a positive effect on their productivity, but also the well-being of the employees as a whole.
Choosing a workspace is a strategic choice that molds the way employees think and act.
By surrounding themselves with environments tailored to diverse workstyles and working in spaces that foster collaboration and prioritize well-being, companies create the ground to unlock employees' creative potential and set the stage for the flourishing of creativity and innovation.
If you are looking for such a workspace in Belgrade check out the HUB8 or book a tour at https://hub8.rs. This team believes that creativity is a vital component of success in any industry, so that's why they strive to create an environment that encourages it.